Twitter is generating a new kind of profile page for business accounts, similar to Facebook Pages. It signifies that the pages will accommodate more space for brands to connect with their users, outside of the structure of 140 character messages and the small fields currently offered on account profile pages.
Marketers expressed support for the idea but Twitter has not yet responded. Branded pages on Twitter could be appealing, although Twitter is more flow-based than page based. I think it would be very beneficial for brands to have a page that is abundant than the current profile page, especially for visitors who will visit the page of the brand for the first time. That would be the added preference for it having a vast initiation to the brand than just the limited profile.
While brand advertisers would no doubt be delighted by the chance of releasing from the repression of the current platform – and there are many brand pages like there are on Facebook may not be suitable for Twitter, which is a different kind of network.
Twitter has consistently taken bold risks in creating new advertising products, though, and this sound like it could be one of the next ones. At the same time, Twitter has been criticized for being far slower at rolling out business services than would-be customers would have liked.
Making customized profile pages a paid product for verified business owners could help prevent that from happening. It may be difficult to imagine how users would react – but it’s very clear that business users would love to take a shot at it.