The company sells about 50,000 Playbooks on opening day, was a big hit with consumers, a fairly strong showing for a device that was not initially well-received.
According to an analyst’s report, the Playbook sold an estimated 25,000 units in pre-order and then 20,000 units in stores. This is considerably worse than the iPad’s 300,000 sold on opening day last year but considerably better than any other Android tablet including the Samsung GalTab.
The way I see the PlayBook, it’s kind of a larger BlackBerry with more apps added to it.
There are some distinct advantages with the Playbook:
Streaming Flash video online so (users can) experience the Internet as it was intended.
Mainly BlackBerry users are kind of hyped about it more than I would say the regular consumer but I think ultimately it’s going to be a contender.
The new product will appeal to a business customer who needs a device that pairs with their BlackBerry for Internet and e-mail, their contact calendars and to have some entertainment on the side.
Sales of PlayBook are exceeding our expectations noting that the most expensive 64-gigabyte model, which retails for $699, has been the strongest seller so far. He bought the midrange 32-gigabyte model for $599and a 16-gigabyte PlayBook retails for $499.
While retailers appeared satisfied, RIM shares fell $1.99, or 3.8 per cent, to close at $50.85 on the Toronto Stock Exchange.