Google has acquired PostRank, a four-year-old social start-up that measures social media engagement for online sites, stories and authors. Not much of anything about the deal is being disclosed, besides that PostRank’s team will be moving from Waterloo, Ontario to Mountain View, California. to help Google with measurement for both its users and advertisers.
By The PostRank Team
We know that making sense of social engagement data is crucial for online businesses, which is why we’ve worked hard to monitor where and when content generates meaningful interactions across the web. Indeed, conversations online are an important signal for advertisers, publishers, developers and consumers — but today’s tools only skim the surface of what we think is possible.
We’re proud of what we’ve accomplished, and we now look forward to working with Google’s team to build more useful tools for measuring engagement online, and we’ll be sure to share details on our progress in the coming months.