Facebook’s incredible worldwide growth has reached another major milestone: the service now has 750 million monthly active users, according to a source close to the company.
It’s not hard to believe that number. Well, on some level it is, but that is the level that forces you to step back and compare, rationally, Facebook’s growth to that of other companies. Even during the tech boom years, nobody was able to compete with what we’ve seen Facebook do since it was first founded out of Mark Zuckerberg’s Harvard dorm room. The site is a juggernaut and, in recent month, we’ve seen it starting to spread in places like Brazil, where Google’s Orkut network seemed impossible to penetrate. Now that site has been cracked — and potential users know they will not join Facebook and learn that they can’t connect or interact with friends because they’re all using a competitor — Facebook is only going to continue growing.
A company spokesperson responded that they don’t have anything to announce at this time. That isn’t surprising: the company hasn’t officially released an updated user count since it reached 500 million users nearly a year ago. Facebook has obviously been growing since then — we believe the company may be waiting until it hits the 1 billion mark before officially updating the stat again.
The social network’s audience since a Goldman Sachs report meant for potential investors was leaked back in January of 2011 that put the number of monthly active users at over 600 million.
In the mean time there have been numerous reports from unofficial sources tracking Facebook’s growth. Socialbakers reported in late May that the site was around 700 million users, and Inside Facebook reported that the tally was at 687 million earlier this month. This data can be difficult to interpret because it’s based on third-party companies like Quantcast and/or Facebook’s ad tools, which may not necessarily be completely accurate.
One important thing to note: unlike many online services, Facebook’s user count metric actually means something — it’s defined as a user who has logged in within the last 30 days (plenty of sites only report cumulative users, which doesn’t take into account that many people stop using their services).