Since Google+ rolled out to users worldwide, everyone including webmasters are comparing it with Facebook for its social offerings. They even transformed its appearance to look like Facebook. Though Google+ has some things common between them, there are few important things common between Google+ and Twitter. Yes, these are some key features Google is using to compete with Twitter through Google+ and if they succeeded in this attempt, Twitter would become next Myspace.
Before I tell you about those features, you need to understand the basic difference between Twitter and Facebook. Twitter lets you follow anyone anytime and see his/her tweets and reply. Whereas, Facebook posts are restricted. You can control who can read your posts or write comments etc. So, basically Twitter is a public social network while Facebook is private.
Now, Google+ comes in the Twitter camp — meaning you can follow anyone, including Google CEO Larry Page. Google+ lets you see Page’s posts and “like” his photos. When posting on Google+, it forces users to select specific social circles they are posting to, which includes “everyone” as an option that mimics a Twitter-style broadcast.
Google can target some of the Twitter’s weaknesses like slow addition of new features. Twitter is not as user friendly as Facebook or Google+ to common users. Therefore they cannot quickly launch new features as users take time to understand the features added earlier.
So, how can Google go after the 21 million people who are actively publishing on Twitter? Publishers are always interested in increasing their search rankings and followers. The black toolbar across the top of all Google services (other than YouTube), which integrates both Google+ and Google+ notifications, definitely provides platform to reach and is now in front of as many user minutes as Facebook commands. Users commenting or liking on items from publishers will show up in their friends’ toolbars. Even if they only have a few friends, the overall traffic bump will be significant.
Google have this opportunity to overcome Twitter and enter into long awaited dream of getting into social networking arena. For initial marketing Google can do what Twitter did i.e. encourage publishers and celebrities to use Google+ follows on their websites as well as push stream of posts to the legions of Google users.