Google’s social network Google+ has accumulated a grand total of 20 million unique visitors in three weeks, with most hits coming from the United States and India, comScore said Friday.
Google apparently reached that milestone just a week after Google CEO Larry Page reported that the social network had reached 10 million visitors and had received a “ton of activity” with more than 1 billion items shared and received each day.
According to data from comScore, 60% of whom are 18 to 25 years old and 63% of whom are male. Only 5 million of those visitors are from the U.S.The next biggest audience for Google+ is in India, which is closing in on 3 million visitors. Within the U.S., Austin and the SF Bay Area are the two strongest markets, followed by Minneapolis/St. Paul, Pittsburgh and Washington, DC.
In comScore’s blog post on the subject, vice president of industry analysis Andrew Lipsman wrote, “Early interest in Google+ is certainly important, but it will also need to attract regular participation among users … In the past week, we have seen the number of average usage days via home and work computers increase by more than 30%, an early indication that the network effect just might be beginning [to take] hold.”
Google+ launched June 28 to a great deal of media fanfare and speculation over whether the new social network would be able to challenge Facebook. However, with Facebook’s confirmed 750 million-strong userbase, Google+ has a lot of catching up to do if it wants to recapture some of the ad revenue it’s lost to Facebook through the latter site’s aggressive data-gathering and ad-targeting mechanisms.
Still, with Google’s total userbase of roughly 1 billion and with Google Sites composing the largest web property in the world, that catching-up process is certainly accelerated.