Until now, digital zoom technology simply used to crop and enlarge portions of a photo, degrading image resolution and sharpness in the process. Sony introduced ‘Sony Cyber-shot TX55′ today which resolves these shortcomings of digital zoom technology and allows you to retain both image sharpness and megapixel count for digitally zoomed images.
Sony Cybershot DSC-TX55 is a superslim point and shoot digital camera that have redefined approach to image processing and digital zoom technology. The new technology uses an in-camera database to match the tone and contrast of pixels in the source image when employing digital zoom. If technology worked as Sony described, it can be used in smartphone and other smaller devices.

The Cyber-shot DSC-TX55 will replace the TX100V in Sony’s point-and-shoot lineup, and the touchscreen-controlled camera is just 0.48 inches deep. Kate Dugan, Senior Business Manager at Sony, says the new TX55 is “somewhere between a pencil and a AA battery” in terms of depth.

The 16-megapixel TX55 offers a 3.3-inch diagonal OLED touchscreen for most of the in-camera controls, and its 5X optical zoom lens reaches from 26mm to 130mm in 35mm film equivalent. From there, the new digital zoom technology takes over, offering a simulated 10x optical zoom that reaches to 260mm telephoto at full 16-megapixel resolution.

The TX55 records 1080i AVCHD video at 60 fields per second in video mode, and it offers a 10fps burst mode for still images at the same time.

Sony Cyber-shot TX55 price will be about $350 and available this September at Sony stores, www.sonystyle.com and other authorized retailers throughout the Sony Dealer Network.