Launched as a direct competitor to iTunes, Walmart’s digital download destination undercut Apple’s prices, but still couldn’t compete.
Today, Walmart announced that it was throwing in the towel. At the end of the month, the company will shutter its MP3 download store, it looks like price isn’t the most important thing when it comes to music downloads. Once upon a time, Walmart was an ‘iTunes-killer’ with deeply-discounted, 88-cent MP3s. But customers, it turns out, are also interested in interface quality and integration with popular Apple products, like the iPod, iPhone and iPad, which Apple does well.
“After eight years in business, the Walmart Music Downloads Store located at mp3.walmart.com will close on August 28, 2011. All content in the Store will be disabled and no longer available for download from the store.”
According to a certified letter that was shared exclusively with Digital Music News:
“The sale of physical record music products on Walmart.com as well as in Walmart U.S. retail store will remain unaffected. Walmart Soundcheck (soundcheck.walmart.com) will remain operational as a live streaming site without any download options.”