Hulu’s international plans have been the subject of much speculation in recent months as Netflix begins its worldwide expansion. Premium video streaming site Hulu has finally revealed plans to launch in Japan later this year.
There’s not many details, but it appears the free side is staying home in favor of a Hulu Plus-only approach with plans to bring “premium feature films and TV shows” to PCs, TVs, phones and tablets.
“In Japan, we also see an unfulfilled market need with respect to premium feature film and TV content and very favorable environmental factors to a service like ours, including extensive broadband penetration, smart phone and other Internet-connected device ubiquity, and strong consumer interest,” Johannes Larcher, senior vice president of international, wrote on Hulu’s blog Wednesday.
“We have been able to use what we have learned from Hulu and Hulu Plus, in addition to the insights gleaned from our market research, to design a high-value product specifically tailored for Japanese customers,” he continued.
Hulu has established itself in the United States as a prime destination for watching the latest television shows (and, increasingly, movies) featuring content like The Daily Show and The Office. It launched Hulu Plus in June 2010, which is a premium subscription version of the site that costs $7.99 and offers more content across more devices, including the iPad and Xbox 360.
Interested media consumers can sign up at Hulu.jp for updates on the rollout.