Today, StumbleUpon unveils a beta version of Explore Box, a new way for you to explore even more of the things you love. Social discovery tool has inspired 25 billion clicks by directing people to pages across broad topics like “technology” or “fashion.”
Now just type a word or phrase into the Explore Box and tool will bring you to community-endorsed content related to your specific interest or passion — like Vincent Van Gogh — instead of working within about 500 set categories — like art — that StumbleUpon has stuck to in the past. It’s as though a search engine and a “best of” list had a child. If StumbleUpon hasn’t sorted the exact term you’re looking for, it will match you with the next best thing.
StumbleUpon’s 500+ topics have been a great way for millions of people like you to find inspiration, entertainment, and delight by uncovering hidden gems on the Web. But as some users want to explore more specific interests than these topics allow. With the Explore Box, StumbleUpon is making it easier than ever to navigate within your world of interests.
In the future, StumbleUpon CEO Garrett Camp says, StumbleUpon will integrate Explore Box’s technology with its follow feature so that users can Stumble a mix of general and specific topics. That will make the discovery engine a lot more personalized, and eventually (though Camp says probably not anytime soon) enable StumbleUpon’s advertisers to more closely target their ads.
Watch this short video to see the Explore Box in action: