Peter King, Amazon’s director of Tablet and Touchscreen Strategies, released more details about their plans for Kindle Fire tablet. Amazon is very confident about the success of Kindle Fire tablet and plan is to sale 15 million units by the year 2013. Its a huge number and to achieve it, Amazon have to beat competition from other tablet giants like Apple iPad2, Samsung Galaxy Tab 10.1, Motorola Xoom etc.
The press release continued with the news that Amazon will add two more Fire models during the forecast period, and that it will expand availability to Western Europe, Japan and other developed markets during 2012. King also added, “Amazon has avoided what most of the earlier iPad competitors failed to avoid; a direct comparison on size, features, price and user experience.”