Samsung has officially launched its YOUM brand for flexible AMOLED displays, ahead of the bendable panels showing up in commercial hardware later this year. The branding comes from a new page on the Korean Samsung Mobile Display website, which offers little else other than the new name. Samsung in particular went trademark crazy late this March, registering “WAMOLED”, “FAMOLED”, “PAMOLED” and “TAMOLED” with the US Patents Office. These were accompanied by a filing for “Youm”, which, going by the company’s website, will be the official branding for its super-flexible AMOLED technology.
Other than the name, Samsung’s site offers a quick comparison between the new technology, LCD, and OLED. The only difference between the standard OLED and its flexible counterpart is the use of film instead of glass, which the company claims makes the display “thinner, lighter, and unbreakable.”
Such technology should be arriving by the end of 2012, if all goes right. But 2013, at the latest, will be the year of fold-able smartphones and tablets. As Samsung’s Liquavista electrowetting displays have already been slated for a 2013 debut.
Source – OLED-DISPLAY.NET