Unveiled back at CES, Sony SmartWatch is now finally up for sale and might well become popular among gadget lovers, as it is not very expensive. The SmartWatch might be useful for those who don’t want to continuously pull their smartphone out of their pocket.

The Android SmartWatch is a wearable timepiece that allows owners to read their text messages, emails, social media updates, manage calls, and control music — all from their wrist. The SmartWatch connects to Android smartphones via Bluetooth, and then sends information from the phone directly to the watch.

The SmartWatch comes pre-loaded with 15 apps, including Facebook, Twitter, Calendar Notifications, Gmail, and a Weather widget, but you can also download a bunch of other compatible apps from Google Play.

Featuring a 1.3 inches (128 x 128 pixels) OLED display, the Sony SmartWatch runs Bluetooth 3.0 and works with Android 2.1 and up smartphones, but not with Android tablets (yet).

It is now available from Sony stores for $149.99 here, with interchangeable wristbands in white, blue, grey, green and pink at $20 a pop. Other retailers will start selling the SmartWatch soon, says Sony. Users must download the SmartWatch app from the Google Play Store to their Android smartphones.