It’s finally here, after all the rumors and leaks, Sweden’s top music streaming service is finally ready for the big(ger) screen. Spotify has announced the launch of its long-awaited iPad application.
The Swedish firm has optimized the music streaming service for the Apple tablet, with new features including full-screen mode and AirPlay integration.
Spotify’s head of mobile product, Gustav Soderstrom, said in a press briefing: “We’ve spent a bunch of time building this application. We think the iPad is a unique device and we want to build a unique application for it.”
The app does everything that you’d expect Spotify’s iPad app to do. It lets you search for and play music from Spotify’s library, as well as organizing it into playlists and displaying large cover artwork. The app can also sync playlists for offline playback, as well as giving access to the service’s social functionality.
Social features include personalised recommendations, playlists trending among friends and people nearby, and a streamlined inbox grouped by users for easy searching.
Spotify for iPad features high-resolution graphics tailored for third-generation iPads. A refined touch navigation system will make it easier for users to browse the firm’s catalog of around 17 million songs catalog.
It will be worth seeing whether pent-up demand for the app will translate into a rush of downloads and usage, in the same way that Spotify saw around its (also long-awaited) U.S. launch last year. On the back of that, the U.S. has become Spotify’s fastest-growing market, with the company projected to make $889 million in revenues this year on a global user base of 13 million people and counting.
The app works only for subscribers to Spotify’s Premium service, which costs $10 a month.