Following the successful announcement of its full-frame compact boasting RX1 and Mirrorless NEX6 camera, Sony has also revealed video-friendly Sony A99 DSLR camera for professional photographers.

Featuring a 24.3-megapixel full-frame Exmor CMOS image sensor, the Sony A99 DSLR camera packs a unique dual phase-detect auto-focus system. This is the world’s first translucent mirror technology equipped camera with a full-frame sensor, as the Sony is brave enough to call it.

The new Bionz processor lets A99 offer fast frame rates of up to 10fps, 14-bit raw output, Full HD video recording and sensitivity up to ISO 25,600.

As for video, the a99 appears to be stacked.  It shoots 1920 x 1080 resolution HD video at up to 60 frames-per-second in a Sony’s TruBlack technology equipped 3-incher LCD [at 1.229-million dot]. While lets you capture the images up to 6000 x 4000 pixels.

The Sony A99 also boasts several other new technologies, including a multi-segment optical low pass filter, light concentration technology and photo diode expansion technology.

Sony is planning to out this video-friendly electronic viewfinder (EVF) equipped 2369k dot OLED toy in November, for no less than £2,500 (around $4,025) lens-free, while a little amount could snag you the lenses kit and other accessories. We’ll do a follow up post when this Sony’s baby goes retailed. Meanwhile, jump straight away to the video below without further ado, because you know you need it.