The new Google TV update not only brings goodies for consumers but also for developers.
This update will also let users enable auto-updates, subscription billing, and smart app updates for the near future. Additionally, purchases made on other devices [including Android tablet, Smartphone, or via the web] will also be automatically available on Google TV.
The new Google TV update is said to be rolling out by tonight and should continue spreading over the next few weeks. You can go here for more details.