Since the past couple of months, rumors about Google’s subscription plans emerged in the market. According to the Financial times report, Google is set to introduce new paid subscriptions for specialist video channels on YouTube from this week. This enables them to deliver a wider range of content such as TV shows and movies, as well as a new source of additional revenue streams for content creators. The service will include up to 50 YouTube channels, and subscriptions to each channel will start as low a $1.99 per month.
In response, a YouTube spokesperson told Mashable, “We have nothing to announce at this time, but we’re looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.”
The company has already included two lines of code appeared in YouTube for Android that referred to paid channel subscriptions. The code, however was generated to show messages on users screens, say: “You can only subscribe to this paid channel on your computer,” and “You can only unsubscribe from this paid channel on your computer.”
It has already invested $200 million in marketing cash to promote original content on YouTube, and subscriptions could help it make some of that back. So be ready to surf premium content exclusively on youtube.
Source – Financial Times