The range of smartphone models available at iiNet means an exploding demand for the apps that unlock their potential, and today there are two main providers of these apps: the App Store from Apple and Google’s Play Store. While these app markets may be similar in function, the differing approaches of their developers manifest themselves in each market’s look, features and overall user experience.
The Google Play store has an animated interface featuring displays of featured apps as well as sponsored content, and has a selection of over 450,000 apps on the market, many of which are free to download and try. On the other hand, the App Store has a more minimalistic appearance, employing more streamlined menus to give users access to their library of over 600,000 free and paid apps.
Each app market supports payment for premium apps or app content through a proprietary payment system. Apple Pay can be integrated with other iOS devices such as the iPod and Apple Watch, and linked with the user’s financial information, can be used to make purchases within the market as well as within the apps while Google Wallet serves the same purpose with the Play Store.
One defining aspect of the Google Play service is its advanced search feature, which is programmed to respond to realistic human input by accounting for typos and other errors while still delivering accurate results.
Both the App Store and Google Play support cloud storage of downloaded apps for use on multiple devices linked to the same account. Apple’s iCloud automatically stores all purchased and downloaded content online, and once store, this content can be used on any registered Apple device.
Google Play’s storage system offers even more flexibility, using its cloud compatibility to deliver downloaded content to any Internet capable device as well as install apps directly to Android devices from the online store.
While the App Store and Google Play are conceptually similar, differences in their execution yield very different services in the end. The App Store’s wider selection of apps and extensive integration with Apple products makes it an outstanding environment for dedicated iOS users. However, the much more flexible Google Play service has a much larger library of free apps and supports a wider range of devices, making it a far superior choice for less committed smartphone owners.