Auto dealers across the country are coming up with all kinds of weird and wonderful ways to sell their cars! Innovation is essential to grab people’s attention in the car sales world. Car Dealers tend to use a variety of different technology to help them boost their revenues.
There was once a time where you would just visit a local dealership to buy a car. Nowadays, the Internet makes it easier for consumers to seek out their dream vehicles. That means they no longer have to browse a showroom in person.
So, just how are car salespeople using technology to sell their vehicles? Here are a few hot examples:
Words and images are the weapons of choice when it comes to describing a car to the general public. Of course, they aren’t always the best way to grab people’s attention. That’s why more car dealerships offer a video walk-through of their vehicles.
They allow prospective customers to explore a car’s interior and exterior in greater detail. Videos are useful tools to help convert indecisive buyers into paying customers. The brilliant thing is that video recording equipment is cheap to buy and easy to use.
Of course, some dealers may hire video producers to do the work for them. But, the technology is so easy to use, anyone can record a video and annotate it!
Head to any car dealership and you’ll find a computer system used by the staff there. Of course, PCs and Macs do more than just let you surf the Web or write a document. They are useful devices for running dealership CRM software.
CRMs are powerful tools that allow dealers to manage various aspects of their dealership. For example, they tell staff which customers want to upgrade to a new car and when they wish to do so. They also help dealers to set up promotions and track interested parties.
All good dealerships use CRM software of some description. How else do you think dealers know when you’ve had your car for a certain period?
Unless you’ve been living under a rock, you will know that most people use social media on a daily basis! Facebook, Twitter and other platforms are popular with millions of people.
Car dealers use social media not just to promote themselves, but the cars they sell. They do so in a variety of ways, such as providing details of promotions and special offers.
They might even advertise competitions designed to get people into the showroom. After all; while you’re there, it doesn’t hurt to look at some cars for sale, right?
Last, but not least, car dealerships can make buying a car a fun experience for all involved. You might not think it, but YouTube is a brilliant way to make a little game for people to play.
For instance, you could create a game where you decide what happens next in a sequence of events. Of course, the game would get centered around a car. But, the “winner” of the game could get a discount off a new car or even a three-day test drive of a new model!