There is an app for just about everything these days. As a marketer, you need to arm yourself with an arsenal of apps to help take over the internet! Luckily, there are thousands of great tools out there to help you. Today, we’ve compiled a list of our essential marketing apps. They’ll help you keep track of your campaigns, schedule content, and stay up to date. Without further ado, get your smartphone out, load up the App Store, and start downloading!
Hootsuite – As a digital marketer, you know how important your social media channels are. You know that Facebook, Twitter, and Instagram will help you reach new customers, and connect with followers. The only tricky part is managing all your platforms at once. That’s where Hootsuite comes in. It helps you run multiple channels, accounts, and campaigns, all from one dashboard. You can schedule posts, monitor your mentions, and follow your analytics. It’s an all-in-one tech solution your business should be using.
Evernote – Most digital marketers are fairly creative people. They’re always coming up with new campaign ideas and creative strategies. Unfortunately, it’s not always easy to organise our thoughts. That brilliant idea slips away before we can write it down! Evernote pride themselves on helping you ‘remember everything’. It lets you save articles, jot down notes, and organise your to-do lists.
WordPress – Sometimes, you need to blog on the go! Perhaps there’s breaking news in your industry, and you need to cover it quickly. Maybe you need to respond to comments, or make a quick change to your website. Rather than wait until you’re in the office, you can do all of this from your phone. If your site is built on WordPress, simply download the the WP app. You can post blogs, tweak the design, and reply to comments immediately. Simple.
Mention – Good marketers always listening to their customers. They find out what people are saying about the company, the product or the brand. Mention helps you do that, by scouring social media sites. It sends you a notification every time someone mentions your brand name or product. Whether it’s good or bad, you’ll always know about it.
Google Analytics – As master marketers ourselves, we’re obsessed with analytics. We love to analyse graphs and traffic figures every single day. Essentially, Google Analytics tells you whether your internet marketing strategies are working. Is your SEO plan on target? Is your social media strategy driving the target numbers? It’s crucial for monitoring your progress, and adapting to the best practices. Keep it on your phone, and you’ll always know how well the business is performing.
Mashable – The world of marketing evolves and changes on a day to day basis. It’s up to you to stay up to date with the newest revelations and updates. There are hundreds of digital marketing blogs and sites out there, but Mashable is one of our favourites. The app is simple and customizable. You can even ask it to send push notifications for your favourite topics.
These apps will help you command the world of digital marketing! Let us know about any must-have apps you use every day!