Having an online presence is key for businesses these days as more and more people are searching for products and services online. I bet every company or business that you can think of will have a website. But what tricks do they use to make sure their site stands out from all the rest? The tricks aren’t too secret; you’ll be able to find out with no problem. However, many people forget to use them. To help you out with your website, we’ve compiled a list of some of the best tricks. These are the little details that can make or break your website.
A logo is one of the first things people who land on your website will see. It is possible the main thing that they use to create a first impression of your company. So the logo can make a very big difference to the overall appearance of your website! You can create a logo in photoshop in very little time. And you don’t need to be that familiar with Photoshop to do it, either. If you get stuck, there are plenty of online tutorials to help you out. The main thing with a logo is that it needs to look professional.
Link Your Social Media
You’ve got social media accounts for your company, right? I hope so! These need to be linked to your website. That way, people who visit your site can easily navigate to your social media. It’s a great way to encourage customers to follow you on various platforms. And you also need to mention your website in your social media profiles. Each one is a great way to promote yourself!
Your business contact details should be easy to see on your website. This will be the first place where people go to look for your address or telephone number. So make it easy for them to find what they need to! If potential customers struggle to find your contact details, they may give up and take their business elsewhere. If you don’t want a separate contact page, then list your details at the bottom of your home page.
More and more of us are browsing the Internet on our smartphones and tablets. Some website layouts will look different on these browsers compared to on a laptop browser. If the page is difficult to navigate on a mobile or tablet, people might be put off browsing it and could navigate away. So when you are designing the site, make sure it looks okay on smaller screens. Some website layouts might cut off links on a mobile screen. Double check to ensure all links are visible and clickable.
Link Your Blog To Your Homepage
If you have a company blog, there should be a link to it on your homepage. Then people who have found your site on Google are likely to also see your blog. And the more traffic you get to your blog, the higher it will eventually rank in Google search results.