The chances are high that most people visiting this blog will own an Apple iPad. That’s because they are one of the world’s most popular tablet devices and get sold worldwide! We all know the main benefits of owning and using an iPad tablet; they are versatile and easy to use.
Many of us use our iPads to surf the web, send some emails and even play the occasional game or two. And there is a strong case for its use in business environments too! There are a plethora of productivity apps that companies can use to streamline their work.
You might not know it, but the humble iPad can also be a killer marketing tool if it gets used the right way! Let me share with you some examples of what that is so.
Social media apps on the go
Let’s face it; the days of staying chained up to a desktop computer are over! More marketing people enjoy doing their work on the go. For instance, they could send a tweet while they’re sat on a train on their way to work. Or they could broadcast Facebook “Live” videos to their audiences from events and shows.
The Apple iPad provides a stable and easy to use platform to manage a myriad of social media profiles. You can easily find official apps for the top social networks on the App Store.
It’s easy to present analytics reports to your boss
Let’s say you have to report the progress of your conversation rate optimization strategies. You have carried out some A/B split testing, either by yourself or with agencies like PRWD. Your boss wants to find out whether the time and money invested in those strategies have paid off.
The last thing you want to do is drag your desktop PC into your manager’s office. And if you don’t have a laptop at work, you can forget that idea too!
One real solution is to grab your tablet! The Apple iPad is a device known for its power and portability. You can use it to display analytics reports from services like Google Analytics. Even better, you can connect the iPad to a larger screen like a computer display or TV.
The iPad lets you do things that you carry out on your computer
Part of your marketing efforts will involve sharing and updating content with your colleagues. The beauty of the Apple iPad is that file editing and sharing is a cinch! For example, you can use apps like Dropbox to connect with others on your marketing projects.
And let’s not forget that the iPad also has internal memory that can get used to store files offline. So, if you’re flying somewhere, you can still work offline without the need for a bulky laptop.
Blogging is brilliant on the Apple iPad
Last, but not least, there is the content writing benefits of using an iPad. WordPress is the platform of choice for people blogging for their organizations. It’s easy to add and update blog content even if you’re just using the touchscreen keyboard.
And with the array of photo editing apps available for the iPad, multimedia content is easy to add. For those that aren’t fans of using touchscreen keyboards, you can use Bluetooth keyboards. It’s even possible to use wireless mice with the iPad as well!
So, what are you waiting for? It’s time to use the iPad for your marketing today!