When the ease and accessibility of online stores became a global phenomenon, many consumers took to the internet to do their shopping and browsing. High-quality images, detailed product descriptions, no cashier queues and convenience made it an attractive method of shopping. You can now order groceries and get them delivered within just a day, or you can even utilise a service like Amazon Prime to get goods delivered within just a couple of hours.
For a while, many store owners feared a decline in their popularity. If people could sit at home and buy all of their goods from the comfort of a handheld device or computer, then what use did a retail store serve? Aside from traditional window shopping and getting up close and personal with physical goods before ordering—not much.
The Rise of Multiple Payment Methods
Although plastic cards were all the rage, retail stores lacked a versatile collection of payment methods. With the internet, you can use a wide variety of services such as PayPal, MoneyBookers or even your online banking account. With retail stores, you were mostly limited to cash. Fortunately, thanks to some relatively inexpensive hardware and the adoption of new payment methods, consumers can now use credit and debit cards, contactless cards, and now NFC.
With so many different payment methods available to consumers, they flocked back to retail stores with their new cards and phones that could pay for their goods. Carrying cash is still done in many parts of the world, but trendy young adults have broken the mould and carry only a bit of change whenever needed. Instead, they prefer the lightweight feel of a wallet that isn’t carrying coins and stacks of money.
Contactless is the Future
Imagine this. You walk into a grocery store, hungry and in need of a drink. Unfortunately, the tills are being manned by just a single person that started the job today, and the self-service checkouts are out of service. There’s massive queue that stretches to the back of the store, and you can’t wait too long because you’re going to be late for work.
Most people would’ve walked out and looked for another place to get some grub, but with contactless payments, you can simply pick up what you need, swipe your card at the exit and then head off. This technology is already being used in Amazon’s new grocery stores.
Companies like NFC Direct offer businesses ways to implement contactless technology into their existing payment methods. Not having these modern payment methods is a detriment to your business, especially if you’re targeting young adults with busy lifestyles.
Modern Facelifts to a Traditional Business
Adding contactless payment methods is a great way to add a modern coat of paint to an old and redundant storefront. Forget the days of creating “cash only” signs and attaching them to your window with sticky tape. Get rid of that old and outdated cash machine in favour of a modern one with card support and NFC technology. You’ll gain more customers, they’ll compliment you on your decision to keep up with modern technology, and you’ll get more business.