If you are in business and have a website, there is a statistical probability suggesting it is working out for you. According to research, over 70% of all websites are ranked as poor quality, and, therefore, are doomed to failure.
The good news, however, is that savvy business owners have a genuine opportunity to get ahead of the pack – simply by ensuring their website doesn’t suck. But how can you tell if your site is good, or if it is one of those seven out of ten that just exists to give people headaches?
Let’s take a look at some of the signs that suggest your site needs a lot of work to make things right.
Creating a site on your terms
Every website owner needs to build their site according to what they think will work. But leaving it like that is a disastrous mistake. Instead, tailor the site to your visitor’s needs and desires. Contextualising your website to serve your customer will almost always result in a higher level of performance.
Still building for the desktop
If you haven’t made a move to a mobile-friendly website, we suggest you do it now. Well over 50% of all searches online are now done on mobiles, and the likes of Google are starting to penalise sites which aren’t optimised for mobile and tablet. This is not something you can wait for, either – if you aren’t designing with mobile in mind, your website will be suffering for it right now.
Even worse than a non-mobile site is one that looks like it was created in the late 1990s. Visual presentation is critical in this day and age, and an outdated website will do a lot of damage, simply because people won’t want to use it. Imagine your website as a shopfront, and it’s easy to see why this is the case. Website migration might be a necessity here; taking all your valuable content and information and moving it to a better looking, more contemporary design.
Failing to update content
Google likes to see websites that are actively adding new information on a regular basis. So, if you aren’t updating your blog and your website is largely the same as it was 18-24 months ago, Google will think you don’t care anymore. You don’t have to go too wild – a great blog post or piece of content every couple of weeks might be enough., The point is, regular additions to your site will make a difference, and failure to do so will result in lower rankings.
Hard on the eye
Is your website full of clutter and too much information? If so, you seriously need to think about making some changes. Take a look at the best sites in the world right now, and you will notice one thing they all have in common – they are simple. Just focus on describing what you do in as brief a way as possible. Ensure the customer knows what they need to do next, and you’ll find that your results improve significantly.