Apps are great, and a good app is a useful tool for the person using it, as well as giving businesses and organizations the chance to engage with their audiences in a different and convenient way. With everyone keen to jump on the app bandwagon, however, it’s important to develop it properly, so that is ready to go from the start, rather than needing drastic changes because of things that were missed. Here are some top things that get forgotten when developing an app to help you cover all bases before you launch.
App Store isn’t the only platform
Many people launch apps on the Apple App Store first, before rolling out to other platforms later. With more people using Android and Windows Mobile, you could alienate a large part of your potential customer base by showing preferential treatment to Apple users. When developing your app, work to a strategy that includes a unified launch on all intended platforms, and if there are reasons out of your control that prevent this from happening, try and give your customers an indication of when they can expect to use see their app on their preferred platform.
It has to be useful to the user
There are many things that can prevent a person from downloading an app to their phone. This could be because of storage availability on their phone or whether or not the actually need it. Your app needs to have a purpose that will make their lives easier or enriched by having it, or else it will stay in the app store. It’s a good idea to conduct some market or audience research that will give you a better insight into how consumers use mobile apps and give you a better indication of what their wants and needs are.
The cost of a mobile app can be another point that gets forgotten when it gets raised as an idea. The price of making an app can vary according to the functionality of the app and what features are used. The cost could be much more than anticipated, and you’ll want to think very carefully about the return on investment of developing your app and whether it’s something you can have now, or if you’ll need it to be a part of your next financial year. The good news, however, is that the initial building of the app will be the most costly element, while the updates and tweaks will be minimal in comparison. Be sure to get a cost from a developer upfront, including the cost of further updates later down the line.
An app can be a great leap forward for your business to get it fully online. Making your business digital is vital for keeping up with your competitors and the rest of the industry, and will provide you with better and more exciting ways of working and connecting with consumers. Taking time to consider your app and develop it the right way will deliver great results for your business and make sure you’re visible and present on a variety of platforms.