When you’ve prepared and planned your new product or service for months already, it’s tempting to toss everything aside and set off as soon as you feel ready. Much like an actual rocket-launch, you depend on so much more than the quality of your product.
Where you see an unquestionable diamond for your market, they see yet another product – and just because you launch it, doesn’t mean anyone will actually show up to watch it soar.
Unfortunately, the right product can be a complete catastrophe if you haven’t invested an amount of planning and researching. Avoid these common mistakes startups make before a launch and prepare to succeed.
Not including the whole team
You know very well that planning is key, right? Most business owners have understood this already, yet they don’t always seem to grasp that the plan needs to be streamlined throughout your entire company.
Remember that every department in your business have something unique to add to the planning stage; not including them is the same as robbing your product of excellent skills, knowledge, and insights. Gang up with the marketing team, first of all, your support team, as well as your IT experts. Have a look at https://www.izenda.com/embedded-bi-analytics/ to treat them to an excellent business intelligence tool you can streamline.
This means it’s not just the management that should be up to date on what needs to happen and when it should happen; give your team an overlook of what you expect, the steps they need to take, as well as every stage in both the pre-launch and post-launch phase.
It’s a good idea to use a tech tool to make this happen a bit more easily and so that you’re able to keep track of each deadline and organize the different tasks of the various teams. Plus, by using a tool such as Basecamp, your team will also be able to have a look at what the others are up to – and they can communicate with each so that you avoid any overlaps.
Not starting early enough
When it comes to a product launch, many business owners seem to lose their sensibility completely. While they’re efficient at running their business and managing the daily tasks, they forget that the rest of their team also needs a heads-up well in advance of the launch.
Even if you manage to streamline the plan and include a tech tool to organize the work, it’s a waste of good resources when you give them a couple of months to complete a job that would normally take more than half a year.
Use the infographic at https://www.inc.com to map out when you’re ready to launch your product. Without a timeline, you’re either going to make a complete disaster out of the launch as nobody has time to do their job thoroughly – or you risk having to postpone the launch and disappoint your market.
While planning is key, a realistic time line is the only way to make sure everyone can invest their best skills into your new product. It makes it a bit easier to succeed – and a bit more likely that your whole company is excited and eager to help with the success.