If you have a business website, you’ve probably come across the name WordPress a few times. Many business owners have either heard of it or are using it. If you have a website but you aren’t making much use of it, or you have a website but you know it should be much better than it is, WordPress could be exactly what you need. Take a look at the benefits of using it.
Easy Set Up
A lot of people avoid using WordPress because they assume that it will be difficult. Don’t worry, you don’t need an I.T degree to use it. All you need to do is head over to the WordPress website and sign up for an account. You’ll also need a domain that can host WordPress, so do your research into one of the best WordPress hosting sites and then you’ll have everything you need to get started.
Ideal for Blogs
WordPress started out as a blogging system, so it’s perfect for any website that has a blog. However, over the years it’s become so much more than that. Every business is reliant upon fresh content these days, especially if they want to drive traffic to a website and convert visitors into sales. WordPress is the best way of managing your content, which is essentially means you can manage your entire website from one platform.
One of the worries business owners have over creating their own website is the look of professionalism. The last thing they want visitors to find is a website that looks untidy, unprofessional and therefore, untrustworthy. You don’t have to worry about that when you use WordPress. The site has a variety of themes available that have been professionally designed. So, you won’t have to dip into the business budget for a web designer, which is a lifesaver for small businesses that are just starting out.
Do you sometimes look at your website and wish you could make it more interactive? It’s important that your website can help you and your business engage with customers, and that’s where plugins come in. Luckily, you don’t have to be a whizz at coding to get it done. WordPress plugins range from anything, like simple contact forms to pop-ups or full ecommerce systems. You don’t have to worry about getting stressed over all the fiddly bits of creating a website anymore.
Are you sick of hearing about SEO and how your business can’t survive without it? Creating content with WordPress means you’re automatically SEO friendly. Even Google engineer, Matt Cutt, admitted that some SEO issues are automatically solved by using WordPress. The website also has a Yoast SEO plugin that any business can use for free. That means, WordPress takes away all the hassle of making sure your business website is search engine friendly.
WordPress is so popular and used so often that there’s a large community of users just waiting to give you the support that you need. So, if you’re looking to add a particular aspect to your website content but you aren’t sure how to do it, all you need to do is ask. Once you’re part of the community, you can also exchange ideas or get inspiration on how to improve the content your audience is seeing. You even have the opportunity to meet some of the community in person at WordCamp events around the world.
Many people are starting to use their smartphones and other devices more regularly to visit websites. So, it’s important that your business website is mobile-friendly. Businesses have learned the hard way about losing sales because of websites that don’t work properly on mobiles. WordPress has this problem under control. The majority of themes have been designed to be mobile responsive so visitors won’t run into any problems when trying to access your website.
Tried and Tested
Unlike many other website building tools, WordPress has been around for over a decade. That means they’ve had time to try everything, fail and try again, until the process is perfected. With WordPress you’re gaining tried and trusted methods of managing your website and its content. It’s a world-class publishing system for the web used by millions every day. Although you can pay for upgrades when using the tools, creating a basic website with WordPress is absolutely free.
So, should your business be using WordPress? When it comes to creating content on a regular basis, there isn’t a tool that comes with higher recommendations.